Survey of Rural Decision Makers
The Survey of Rural Decision Makers (SRDM) is the leading source of information on New Zealand’s primary sector. Conducted by Manaaki Whenua - Landcare Research every two years, thousands of farmers, foresters, growers, and lifestyle block owners from Cape Reinga to Oban complete the survey. The Survey of Rural Decision Makers one of the largest and longest-running rural surveys in the world.
Building a better picture of decision making at the farm level
Economics, social, and environmental data are integrated to provide research and advice for policy makers, industry, and individual respondents. The Survey of Rural Decision Makers tackles topics that are rarely reflected in official statistics or industry survey. The questionnaire is extensive and the subjects are wide-ranging, but smart survey design ensures that only relevant questions are seen by the respondent. Responses are confidential and all reporting is anonymous.
To acknowledge the time and expertise shared with us, we make a charitable contribution for each response we receive.
Selected research outputs
- Climate worry reduces farmer well-being (2024) Link
- Evaluating incentives to encourage native afforestation on private lands in Aotearoa-New Zealand (2024) Link
- Resilient and sustainable natural resource production: How are farmers and foresters coping? (2024) Link
- Heterogeneity in climate change beliefs across New Zealand’s rural sector (2023) Link
- Who knew afforestation was such a challenge? Motivations and impediments to afforestation policy in New Zealand (2023) Link
- Busy road frontage influences on-farm adoption of visible good management practices (2023) Link
- Priming for individual energy efficiency action crowds out support for national climate change policy (2022) Link
- Past experience of drought, drought risk perception, and climate mitigation and adaptation decisions by farmers in New Zealand (2022) Link
- Soil moisture and expectations regarding future climate: Evidence from panel data (2022) Link
- Improving the representation of adaptation behaviour to climate change in New Zealand’s forest growing sector (2022) Link
- Quantifying contaminant losses to water from pastoral landuses in New Zealand II. The effects of some farm mitigation actions over the past two decades (2021) Link
- Removing invasive conifers: Considerations, complexity, and costs (2021) Link
- Multiple social network influences can generate unexpected environmental outcomes (2021) Link
- Adoption pathway analysis: Representing the dynamics and diversity of adoption for agricultural practices (2021) Link
- Cash is not king in incentivizing online surveys (2021) Link
- Invasion landscapes as social-ecological systems: Role of social factors in invasive plan species control (2021) Link
- Drought intensity, future expectations, and the resilience of climate beliefs (2000) Link
- Pernicious pests and public perceptions: Wilding conifers in Aotearoa New Zealand (2000) Link
- Climate change costs more than we think because people adapt less than we assume (2000) Link
- How close to home does charity begin? (2000) Link
- Gender, Educational Attainment, and Farm Outcomes in New Zealand (2019) Link
- Age, values, farming objectives, past management decisions, and future intentions in New Zealand agriculture (2019) Link
- Succession and investment in New Zealand farming (2018) Link
- Innovation and networks in New Zealand farming (2017) Link
- Agents of diffusion of agricultural innovations for environmental outcomes (2016) Link
- pdf Winter grazing practices of dairy farmers across New Zealand (2016) pdf File, 798 KB
- pdf Survey of Rural Decision Makers: understanding decision makers in primary industry (2016) pdf File, 2.6 MB
- Values, trust, and management in New Zealand agriculture (2015) Link
- Simulation vs. definition: Differing approaches to setting probabilities for agent behaviour (2015) Link