Survey of Rural Decision Makers 2015
In this section
Manaaki Whenua - Landcare Research conducted the second Survey of Rural Decision Makers in 2015 to help build a better picture of what drives these decisions and what New Zealand’s farming environment might look like in the future. The survey covers the entire spectrum of primary industry and lifestyle farming and includes a wide variety of topics.
The Survey of Rural Decision Makers was conducted on-line between July and December 2015. More than 3,000 people from across New Zealand responded, including more than 2300 commercial farm owners and farm managers.
The survey covers the entire spectrum of primary industry, including dairy, sheep and beef, deer, other livestock, arable, forestry, horticulture, wine-growing, and lifestyle farmers. It builds on an earlier survey conducted in 2013. Another round of the survey is planned for 2017.
This page provide insights into the wealth of information on commercial and lifestyle farming gathered from the survey, often breaking it down by region and enterprise.
About the survey
Summary results
The information from the Survey of Rural Decision Makers is used by industry, policy makers, and researchers to build a better picture of what New Zealand’s primary industry might look like 10, 20, and even 50 years in the future. The figures on these pages demonstrate the wealth of information gathered in the survey.
Survey analysis
While the summary results provide an overview, more detailed analysis is often required to explore specific questions and to improve understanding of the complex factors influencing farm management and decision making.
Manaaki Whenua - Landcare Research is able to analyse and interpret survey data to help industry, policy makers, and other researchers. Supplementary surveys that build on the base information in the Survey of Rural Decision Makers and that delve deeper into a specialist topic can also be provided.
Donations
Each respondent who completed the survey nominated a charity to receive a $10 donation. As a result, the Survey of Rural Decision Makers donated:
- Westpac Chopper Appeal ($17,520)
- CanTeen ($6,760)
- Federated Farmers Adverse Events Trust ($3,520)
- Te Whare O Te Ropu Wahine Maori Toko i te Ora ($700)
Prize winners
And the five lucky Prezzy card winners were
- Kay T. (Te Awamutu, Waikato)
- David S. (Te Puke, Bay of Plenty)
- Michele A. (Fairlie, Canterbury)
- Ian L. (Winton, Southland)
- Taoho T. (Dargaville, Northland)
Survey results
The results are posted as pie and bar charts, histograms, and box-and-whisker plots. We have put together some brief guidelines on how to interpret these results.
Ownership and structure
![2.1.1 Ownership of the farms land Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.1.1-Ownership-of-the-farms-land.png)
![2.1.2 Reside on the farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.1.2-Reside-on-the-farm.png)
![2.1.3 Ownership of the farms assets Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.1.3-Ownership-of-the-farms-assets.png)
![2.1.4 Role on the farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.1.4-Role-on-the-farm.png)
![2.1.5 Ownership of the farms capital Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.1.5-Ownership-of-the-farms-capital.png)
![2.2.1 Ownership of the farms land by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.2.1-Ownership-of-the-farms-land-by-region.png)
![2.2.2 Ownership of the farms assets by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.2.2-Ownership-of-the-farms-assets-by-region.png)
![2.2.3 Ownership of the farms capital by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.2.3-Ownership-of-the-farms-capital-by-region.png)
![2.2.4 Role on the farm by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.2.4-Role-on-the-farm-by-region.png)
![2.2.5 Reseide on the farm by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/2__FitMaxWzE1LDE1XQ.2.5-Reseide-on-the-farm-by-region.png)
Current land use and land use change
![3.1.1 Primary enterprise Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.1.1-Primary-enterprise.png)
![3.1.2 Effect of land use changes last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.1.2-Effect-of-land-use-changes-last-10-years.png)
![3.2.1 Is this activity new in the last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.2.1-Is-this-activity-new-in-the-last-10-years.png)
![3.2.2 Is this activity new in the last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.2.2-Is-this-activity-new-in-the-last-10-years.png)
![3.2.3 Is this activity new in the last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.2.3-Is-this-activity-new-in-the-last-10-years.png)
![3.3.1 Did land for this activity increase in the last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.3.1-Did-land-for-this-activity-increase-in-the-last-10-years.png)
![3.3.2 Did land for this activity increase in the last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.3.2-Did-land-for-this-activity-increase-in-the-last-10-years.png)
![3.3.3 Did land for this activity increase in the last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.3.3-Did-land-for-this-activity-increase-in-the-last-10-years.png)
![3.4.1 Has this activity intensified in the last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.4.1-Has-this-activity-intensified-in-the-last-10-years.png)
![3.4.2 Has this activity intensified in the last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.4.2-Has-this-activity-intensified-in-the-last-10-years.png)
![3.4.3 Has this activity intensified in the last 10 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/3__FitMaxWzE1LDE1XQ.4.3-Has-this-activity-intensified-in-the-last-10-years.png)
Forestry practice
![5.1 Is all or part of your forest registered in the ETS Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/5__FitMaxWzE1LDE1XQ.1-Is-all-or-part-of-your-forest-registered-in-the-ETS.png)
![5.2 Was exotic forestry planted to reduce soil erosion Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/5__FitMaxWzE1LDE1XQ.2-Was-exotic-forestry-planted-to-reduce-soil-erosion.png)
![5.3 Share of exotic forest comprised of Pinus radiata Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/5__FitMaxWzE1LDE1XQ.3-Share-of-exotic-forest-comprised-of-Pinus-radiata.png)
![5.4 Do you intend to harvest your forest in the next 2 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/5__FitMaxWzE1LDE1XQ.4-Do-you-intend-to-harvest-your-forest-in-the-next-2-years.png)
![5.5 Share intended to be harvested in the next 2 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/5__FitMaxWzE1LDE1XQ.5-Share-intended-to-be-harvested-in-the-next-2-years.png)
![5.6 Do you intend to replant after harvesting Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/5__FitMaxWzE1LDE1XQ.6-Do-you-intend-to-replant-after-harvesting.png)
Water and irrigation
![6.1.1 Do you have a consent for taking water by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.1.1-Do-you-have-a-consent-for-taking-water-by-operation.png)
![6.1.2 Do you have a consent for taking water by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.1.2-Do-you-have-a-consent-for-taking-water-by-region.png)
![6.1.3 Do you participate in an irrigation scheme by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.1.3-Do-you-participate-in-an-irrigation-scheme-by-operation.png)
![6.1.4 Do you participate in an irrigation scheme by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.1.4-Do-you-participate-in-an-irrigation-scheme-by-region.png)
![6.2.1 Sources of water Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.2.1-Sources-of-water.png)
![6.2.2 Irrigation type Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.2.2-Irrigation-type.png)
![6.2.3 Reliability of the water supply for the farm business Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.2.3-Reliability-of-the-water-supply-for-the-farm-business.png)
![6.2.4 Has uncertainty about water consents prevented changes to the farm business Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.2.4-Has-uncertainty-about-water-consents-prevented-changes-to-the-farm-business.png)
![6.2.5 Expectation that consent for taking water will be renewed Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.2.5-Expectation-that-consent-for-taking-water-will-be-renewed.png)
![6.2.6 Should transfers of water permits be allowed Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.2.6-Should-transfers-of-water-permits-be-allowed.png)
![6.2.7 Has your farm transferred a water permit in the past Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.2.7-Has-your-farm-transferred-a-water-permit-in-the-past.png)
![6.3.1 Councils effectiveness at managing water resources Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.3.1-Councils-effectiveness-at-managing-water-resources.png)
![6.3.2 Farmers effectiveness at managing water resources Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/6__FitMaxWzE1LDE1XQ.3.2-Farmers-effectiveness-at-managing-water-resources.png)
Land management and technology adoption
![7.1.1 Management by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.1.1-Management-by-operation.png)
![7.1.2 Management by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.1.2-Management-by-region.png)
![7.1.3 Organic certification Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.1.3-Organic-certification.png)
![7.2.1 Total size of wetlands on your farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.2.1-Total-size-of-wetlands-on-your-farm.png)
![7.2.2 Management of wetlands on your farm by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.2.2-Management-of-wetlands-on-your-farm-by-operation.png)
![7.2.3 Management of wetlands on your farm by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.2.3-Management-of-wetlands-on-your-farm-by-region.png)
![7.2.4 Benefits of wetlands Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.2.4-Benefits-of-wetlands.png)
![7.3.1.1 Have you implemented a nutrient management plan Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.1.1-Have-you-implemented-a-nutrient-management-plan.png)
![7.3.1.2 Do you actively manage nitrogen Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.1.2-Do-you-actively-manage-nitrogen.png)
![7.3.1.3 Do you actively manage phosphorous Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.1.3-Do-you-actively-manage-phosphorous.png)
![7.3.1.4 Intend to adopt a nutrient management plan in next 2 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.1.4-Intend-to-adopt-a-nutrient-management-plan-in-next-2-years.png)
![7.3.1.5 How does your farm manage nutrients Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.1.5-How-does-your-farm-manage-nutrients.png)
![7.3.1.6 Who was involved in developing the nutrient management plan Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.1.6-Who-was-involved-in-developing-the-nutrient-management-plan.png)
![7.3.2.1 Have you implemented a nutrient management plan Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.2.1-Have-you-implemented-a-nutrient-management-plan.png)
![7.3.2.2 Do you actively manage nitrogen Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.2.2-Do-you-actively-manage-nitrogen.png)
![7.3.2.3 Do you actively manage phosphorous Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.2.3-Do-you-actively-manage-phosphorous.png)
![7.3.2.4 Intend to adopt a nutrient management plan in next 2 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.3.2.4-Intend-to-adopt-a-nutrient-management-plan-in-next-2-years.png)
![7.4.1 Large streams are fenced by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.4.1-Large-streams-are-fenced-by-operation.png)
![7.4.2 Large streams are fenced by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.4.2-Large-streams-are-fenced-by-region.png)
![7.4.3 Percent of large streams fenced by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.4.3-Percent-of-large-streams-fenced-by-operation.png)
![7.4.4 Percent of large streams fenced by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.4.4-Percent-of-large-streams-fenced-by-region.png)
![7.4.5 When were waterways on your farm first fenced by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.4.5-When-were-waterways-on-your-farm-first-fenced-by-operation.png)
![7.4.6 When were waterways on your farm first fenced by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.4.6-When-were-waterways-on-your-farm-first-fenced-by-region.png)
![7.4.7 Intend to fence large waterways in next 2 years by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.4.7-Intend-to-fence-large-waterways-in-next-2-years-by-operation.png)
![7.4.8 Intend to fence large waterways in next 2 years by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.4.8-Intend-to-fence-large-waterways-in-next-2-years-by-region.png)
![7.4.9 Description of fenced waterways Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.4.9-Description-of-fenced-waterways.png)
![7.5.1.1 Have you implemented a soil management plan by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.1.1-Have-you-implemented-a-soil-management-plan-by-operation.png)
![7.5.1.2 Have you implemented a soil management plan by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.1.2-Have-you-implemented-a-soil-management-plan-by-region.png)
![7.5.1.3 Who was involved in developing the soil management plan Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.1.3-Who-was-involved-in-developing-the-soil-management-plan.png)
![7.5.1.4 Intend to adopt a soil management plan in next 2 years by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.1.4-Intend-to-adopt-a-soil-management-plan-in-next-2-years-by-operation.png)
![7.5.1.4 Intend to adopt a soil management plan in next 2 years by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.1.4-Intend-to-adopt-a-soil-management-plan-in-next-2-years-by-region.png)
![7.5.2.1 Controlling soil erosion Managing water Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.2.1-Controlling-soil-erosion-Managing-water.png)
![7.5.2.2 Controlling soil erosion Keeping soil on the land Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.2.2-Controlling-soil-erosion-Keeping-soil-on-the-land.png)
![7.5.2.3 Controlling soil erosion Using traps bunds buffers Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.2.3-Controlling-soil-erosion-Using-traps-bunds-buffers.png)
![7.5.2.4 Controlling soil erosion Planting trees Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.2.4-Controlling-soil-erosion-Planting-trees.png)
![7.5.2.5 Controlling soil erosion Retirement Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.5.2.5-Controlling-soil-erosion-Retirement.png)
![7.6.1 Have you implemented a plan to manage pugging by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.6.1-Have-you-implemented-a-plan-to-manage-pugging-by-operation.png)
![7.6.2 Have you implemented a plan to manage pugging by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.6.2-Have-you-implemented-a-plan-to-manage-pugging-by-region.png)
![7.6.3 How does your farm manage pugging Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.6.3-How-does-your-farm-manage-pugging.png)
![7.6.4 Intend to adopt practices to reduce pugging in next 2 years by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.6.4-Intend-to-adopt-practices-to-reduce-pugging-in-next-2-years-by-operation.png)
![7.6.5 Intend to adopt practices to reduce pugging in next 2 years by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.6.5-Intend-to-adopt-practices-to-reduce-pugging-in-next-2-years-by-region.png)
![7.7.1 Where is stock wintered by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.7.1-Where-is-stock-wintered-by-operation.png)
![7.7.2 Where is stock wintered by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.7.2-Where-is-stock-wintered-by-region.png)
![7.7.3 How are stock fed in winter Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.7.3-How-are-stock-fed-in-winter.png)
![7.7.4 Facilities for taking stock off paddocks in winter Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.7.4-Facilities-for-taking-stock-off-paddocks-in-winter.png)
![7.8.1 Have you implemented a plan to manage effluent by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.8.1-Have-you-implemented-a-plan-to-manage-effluent-by-region.png)
![7.8.2 Effluent management systems used Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.8.2-Effluent-management-systems-used.png)
![7.9 Adoption of novel technologies Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.9-Adoption-of-novel-technologies.png)
![7.10.1 Reasons for building restoring maintaining wetlands Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.10.1-Reasons-for-building-restoring-maintaining-wetlands.png)
![7.10.2 Reasons for adopting a nutrient management plan Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.10.2-Reasons-for-adopting-a-nutrient-management-plan.png)
![7.10.3 Reasons for fencing large streams Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.10.3-Reasons-for-fencing-large-streams.png)
![7.10.4 Reasons for adopting a plan for managing soil Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.10.4-Reasons-for-adopting-a-plan-for-managing-soil.png)
![7.10.5 Reasons for adopting a plan to reduce pugging Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.10.5-Reasons-for-adopting-a-plan-to-reduce-pugging.png)
![7.10.6 Reasons for constructing a pad or barn Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.10.6-Reasons-for-constructing-a-pad-or-barn.png)
![7.10.7 Reasons for adopting an effluent management system Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.10.7-Reasons-for-adopting-an-effluent-management-system.png)
![7.11.1 Reasons for not building restoring or maintaining wetlands Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.11.1-Reasons-for-not-building-restoring-or-maintaining-wetlands.png)
![7.11.2 Reasons for not adopting a nutrient management plan Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.11.2-Reasons-for-not-adopting-a-nutrient-management-plan.png)
![7.11.3 Reasons for not fencing large streams Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.11.3-Reasons-for-not-fencing-large-streams.png)
![7.11.4 Reasons for not adopting a plan for managing soil Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.11.4-Reasons-for-not-adopting-a-plan-for-managing-soil.png)
![7.11.5 Reasons for not adopting a plan to reduce pugging Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.11.5-Reasons-for-not-adopting-a-plan-to-reduce-pugging.png)
![7.11.6 Reasons for not constructing a pad or barn Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.11.6-Reasons-for-not-constructing-a-pad-or-barn.png)
![7.11.7 Reasons for not adopting an effluent management system Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.11.7-Reasons-for-not-adopting-an-effluent-management-system.png)
![7.12.1 Effect of building managing maintaining wetlands Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.12.1-Effect-of-building-managing-maintaining-wetlands.png)
![7.12.2 Effect of adopting a nutrient management plan Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.12.2-Effect-of-adopting-a-nutrient-management-plan.png)
![7.12.3 Effect of fencing large streams Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.12.3-Effect-of-fencing-large-streams.png)
![7.12.4 Effect of adopting a plan for managing soil Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.12.4-Effect-of-adopting-a-plan-for-managing-soil.png)
![7.12.5 Effect of adopting a plan for managing pugging Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.12.5-Effect-of-adopting-a-plan-for-managing-pugging.png)
![7.12.6 Effect of building a pad or barn Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.12.6-Effect-of-building-a-pad-or-barn.png)
![7.12.7 Effect of adopting a system for managing effluent Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.12.7-Effect-of-adopting-a-system-for-managing-effluent.png)
![7.13.1 Effect of building managing maintaining wetlands among those who have not done so Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.13.1-Effect-of-building-managing-maintaining-wetlands-among-those-who-have-not-done-so.png)
![7.13.2 Effect of adopting a nutrient management plan among those who have not done so Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.13.2-Effect-of-adopting-a-nutrient-management-plan-among-those-who-have-not-done-so.png)
![7.13.3 Effect of fencing large streams among those who have not done so Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.13.3-Effect-of-fencing-large-streams-among-those-who-have-not-done-so.png)
![7.13.4 Effect of adopting a plan for managing soil among those who have not done so Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.13.4-Effect-of-adopting-a-plan-for-managing-soil-among-those-who-have-not-done-so.png)
![7.13.5 Effect of adopting a plan for managing pugging among those who have not done so Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.13.5-Effect-of-adopting-a-plan-for-managing-pugging-among-those-who-have-not-done-so.png)
![7.13.6 Effect of building a pad or barn among those who have not done so Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.13.6-Effect-of-building-a-pad-or-barn-among-those-who-have-not-done-so.png)
![7.13.7 Effect of adopting a system for managing effluent among those who have not done so Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/7__FitMaxWzE1LDE1XQ.13.7-Effect-of-adopting-a-system-for-managing-effluent-among-those-who-have-not-done-so.png)
Networks and support for farming
![8.1.1 Met with individuals to discuss environmental performance during the past 12 months Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.1.1-Met-with-individuals-to-discuss-environmental-performance-during-the-past-12-months.png)
![8.1.2 Network size Environmental performance Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.1.2-Network-size-Environmental-performance.png)
![8.1.3 Network influence Environmental performance Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.1.3-Network-influence-Environmental-performance.png)
![8.2.1 Met with individuals to discuss financial performance during the past 12 months Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.2.1-Met-with-individuals-to-discuss-financial-performance-during-the-past-12-months.png)
![8.2.2 Network size Financial performance Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.2.2-Network-size-Financial-performance.png)
![8.2.3 Network influence Financial performance Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.2.3-Network-influence-Financial-performance.png)
![8.3.1.1 Credibility of support for farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.1-Credibility-of-support-for-farming.png)
![8.3.1.2 Relevance of support for farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.2-Relevance-of-support-for-farming.png)
![8.3.1.3 Fairness of support for farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.3-Fairness-of-support-for-farming.png)
![8.3.2.1 Met with council to discuss environmental performance by enterprise Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.2.1-Met-with-council-to-discuss-environmental-performance-by-enterprise.png)
![8.3.2.2 Met with council to discuss financial performance by enterprise Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.2.2-Met-with-council-to-discuss-financial-performance-by-enterprise.png)
![8.3.2.3 Support for farming provided by regional councils Credibility Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.2.3-Support-for-farming-provided-by-regional-councils-Credibility.png)
![8.3.2.4 Support for farming provided by regional councils Relevance Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.2.4-Support-for-farming-provided-by-regional-councils-Relevance.png)
![8.3.2.5 Support for farming provided by regional councils Fairness Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.2.5-Support-for-farming-provided-by-regional-councils-Fairness.png)
![8.3.3.1 Met with council to discuss environmental performance by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.3.1-Met-with-council-to-discuss-environmental-performance-by-region.png)
![8.3.3.2 Met with council to discuss financial performance by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.3.2-Met-with-council-to-discuss-financial-performance-by-region.png)
![8.3.3.3 Support for farming provided by regional councils Credibility Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.3.3-Support-for-farming-provided-by-regional-councils-Credibility.png)
![8.3.3.4 Support for farming provided by regional councils Relevance Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.3.4-Support-for-farming-provided-by-regional-councils-Relevance.png)
![8.3.3.5 Support for farming provided by regional councils Fairness Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/8__FitMaxWzE1LDE1XQ.3.3.5-Support-for-farming-provided-by-regional-councils-Fairness.png)
Pests
![10.1.1 Animals considered to be pests on the farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/10__FitMaxWzE1LDE1XQ.1.1-Animals-considered-to-be-pests-on-the-farm.png)
![10.1.2 Are these animals controlled on your farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/10__FitMaxWzE1LDE1XQ.1.2-Are-these-animals-controlled-on-your-farm.png)
![10.1.3 Primary reason for controlling pests on the farm by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/10__FitMaxWzE1LDE1XQ.1.3-Primary-reason-for-controlling-pests-on-the-farm-by-operation.png)
![10.1.4 Primary reason for controlling pests on the farm by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/10__FitMaxWzE1LDE1XQ.1.4-Primary-reason-for-controlling-pests-on-the-farm-by-region.png)
![10.2.1 Have pine or fir trees become established outside plantations Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/10__FitMaxWzE1LDE1XQ.2.1-Have-pine-or-fir-trees-become-established-outside-plantations.png)
![10.2.2 Perceptions of pine or fir trees establishing outside plantations Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/10__FitMaxWzE1LDE1XQ.2.2-Perceptions-of-pine-or-fir-trees-establishing-outside-plantations.png)
![10.2.3 Who should be responsible for controlling wilding conifers Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/10__FitMaxWzE1LDE1XQ.2.3-Who-should-be-responsible-for-controlling-wilding-conifers.png)
Values, norms and preferences
![11.1.1 Is the decision maker fully prepared to take risks Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.1.1-Is-the-decision-maker-fully-prepared-to-take-risks.png)
![11.1.2 The decision maker is always one of the first to try something new Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.1.2-The-decision-maker-is-always-one-of-the-first-to-try-something-new.png)
![11.1.3 After seeing new practices successfully demonstrated the decision maker is more likely to adopt Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.1.3-After-seeing-new-practices-successfully-demonstrated-the-decision-maker-is-more-likely-to-adopt.png)
![11.1.4 The decision maker prefers to leave experimenting with new ideas to someone else Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.1.4-The-decision-maker-prefers-to-leave-experimenting-with-new-ideas-to-someone-else.png)
![11.1.5 The decision makers values and management practices are similar to those of other farmers Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.1.5-The-decision-makers-values-and-management-practices-are-similar-to-those-of-other-farmers.png)
![11.1.6 The decision maker farms out of commitment to family tradition Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.1.6-The-decision-maker-farms-out-of-commitment-to-family-tradition.png)
![11.2.1.1 The decision makers family expects the farm to be managed in an environmentally friendly way Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.1.1-The-decision-makers-family-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way.png)
![11.2.1.2 The farming community expects the farm to be managed in an environmentally friendly way Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.1.2-The-farming-community-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way.png)
![11.2.1.3 The NZ public expects the farm to be managed in an environmentally friendly way Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.1.3-The-NZ-public-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way.png)
![11.2.1.4 The decision maker would reduce total output if it was possible to maintain the same level of profit Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.1.4-The-decision-maker-would-reduce-total-output-if-it-was-possible-to-maintain-the-same-level-of-profit.png)
![11.2.2.1 The decision makers family expects the farm to be managed in an environmentally friendly way Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.2.1-The-decision-makers-family-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way.png)
![11.2.2.2 The farming community expects the farm to be managed in an environmentally friendly way Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.2.2-The-farming-community-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way.png)
![11.2.2.3 The NZ public expects the farm to be managed in an environmentally friendly way Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.2.3-The-NZ-public-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way.png)
![11.2.2.4 The decision maker would reduce total output if it was possible to maintain the same level of profit Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.2.4-The-decision-maker-would-reduce-total-output-if-it-was-possible-to-maintain-the-same-level-of-profit.png)
![11.2.3.1 The decision makers family expects the farm to be managed in an environmentally friendly way by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.3.1-The-decision-makers-family-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way-by-region.png)
![11.2.3.2 The farming community expects the farm to be managed in an environmentally friendly way by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.3.2-The-farming-community-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way-by-region.png)
![11.2.3.3 The NZ public expects the farm to be managed in an environmentally friendly way by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.3.3-The-NZ-public-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way-by-region.png)
![11.2.3.4 The decision maker would reduce total output if it was possible to maintain the same level of profit by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.2.3.4-The-decision-maker-would-reduce-total-output-if-it-was-possible-to-maintain-the-same-level-of-profit-by-region.png)
![11.3.1.1 I personally believe that it is important to maintain the recreational use of waterways by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.3.1.1-I-personally-believe-that-it-is-important-to-maintain-the-recreational-use-of-waterways-by-region.png)
![11.3.1.2 I personally believe that private land owners should protext habitat for native plants and animals on private land by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.3.1.2-I-personally-believe-that-private-land-owners-should-protext-habitat-for-native-plants-and-animals-on-private-land-by-region.png)
![11.3.1.3 I personally believe that DoC should protect habitat for native plants and animals on public land by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.3.1.3-I-personally-believe-that-DoC-should-protect-habitat-for-native-plants-and-animals-on-public-land-by-region.png)
![11.3.1.4 I personally believe that the right to hunt on public land should be maintained by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.3.1.4-I-personally-believe-that-the-right-to-hunt-on-public-land-should-be-maintained-by-region.png)
![11.3.2.1 Have you entered into a convenant to permanently protect all or part of your land by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.3.2.1-Have-you-entered-into-a-convenant-to-permanently-protect-all-or-part-of-your-land-by-operation.png)
![11.3.2.2 Have you entered into a convenant to permanently protect all or part of your land by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.3.2.2-Have-you-entered-into-a-convenant-to-permanently-protect-all-or-part-of-your-land-by-region.png)
![11.3.2.3 Reason for not protecting indigenous habitat with a covenant Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/11__FitMaxWzE1LDE1XQ.3.2.3-Reason-for-not-protecting-indigenous-habitat-with-a-covenant.png)
Objectives and profitability
![12.1.1 Total debt level Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.1.1-Total-debt-level.png)
![12.1.2 Share of household income from sources other than the farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.1.2-Share-of-household-income-from-sources-other-than-the-farm.png)
![12.2.1 Total debt level enterprise objectives Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.2.1-Total-debt-level-enterprise-objectives.png)
![12.2.2 Share of household income from sources other than the farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.2.2-Share-of-household-income-from-sources-other-than-the-farm.png)
![12.2.3 Rank order of importance of farming objectives Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.2.3-Rank-order-of-importance-of-farming-objectives.png)
![12.2.4 Profitability of the farm over the last 2 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.2.4-Profitability-of-the-farm-over-the-last-2-years.png)
![12.3.1 Total debt level by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.3.1-Total-debt-level-by-region.png)
![12.3.2 Share of household income from sources other than the farm by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.3.2-Share-of-household-income-from-sources-other-than-the-farm-by-region.png)
![12.3.3 Rank order of importance of farming objectives by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.3.3-Rank-order-of-importance-of-farming-objectives-by-region.png)
![12.3.4 Profitability of the farm over the last 2 years by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/12__FitMaxWzE1LDE1XQ.3.4-Profitability-of-the-farm-over-the-last-2-years-by-region.png)
Future planning
![13.1.1 Likelihood of change over the next 2 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.1.1-Likelihood-of-change-over-the-next-2-years.png)
![13.1.2 Has a successor been identified by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.1.2-Has-a-successor-been-identified-by-operation.png)
![13.1.3 Has a successor been identified by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.1.3-Has-a-successor-been-identified-by-region.png)
![13.1.4 Plans for disposal of land Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.1.4-Plans-for-disposal-of-land.png)
![13.1.5 Reason for disposing of land Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.1.5-Reason-for-disposing-of-land.png)
![13.2.1 Conversion or new land uses Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.2.1-Conversion-or-new-land-uses.png)
![13.2.2 Conversion or new land uses Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.2.2-Conversion-or-new-land-uses.png)
![13.2.3 Conversion or new land uses Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.2.3-Conversion-or-new-land-uses.png)
![13.2.4 Intensification of existing uses Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.2.4-Intensification-of-existing-uses.png)
![13.2.5 Intensification of existing uses Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.2.5-Intensification-of-existing-uses.png)
![13.3.1 Increased allocation to existing uses Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.3.1-Increased-allocation-to-existing-uses.png)
![13.3.2 Increased allocation to existing uses Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.3.2-Increased-allocation-to-existing-uses.png)
![13.3.3 Increased allocation to existing uses Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.3.3-Increased-allocation-to-existing-uses.png)
![13.3.4 Reduced allocation to existing uses to accommodate planned conversion Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.3.4-Reduced-allocation-to-existing-uses-to-accommodate-planned-conversion.png)
![13.3.5 Reduced allocation to existing uses to accommodate planned conversion Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.3.5-Reduced-allocation-to-existing-uses-to-accommodate-planned-conversion.png)
![13.3.6 Reduced allocation to existing uses to accommodate planned conversion Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/13__FitMaxWzE1LDE1XQ.3.6-Reduced-allocation-to-existing-uses-to-accommodate-planned-conversion.png)
Labour
![14.1.1 Does your farm have any permanent employees Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.1.1-Does-your-farm-have-any-permanent-employees.png)
![14.1.2 Number of permanent employees FTE not including family Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.1.2-Number-of-permanent-employees-FTE-not-including-family.png)
![14.1.3 Does your farm have any seasonal employees Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.1.3-Does-your-farm-have-any-seasonal-employees.png)
![14.1.4 Number of seasonal labourers during peak season Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.1.4-Number-of-seasonal-labourers-during-peak-season.png)
![14.1.5 Ease finding qualified employees labourers contractors Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.1.5-Ease-finding-qualified-employees-labourers-contractors.png)
![14.2.1 Does your farm have any permanent employees by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.2.1-Does-your-farm-have-any-permanent-employees-by-region.png)
![14.2.2 Number of permanent employees FTE not including family by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.2.2-Number-of-permanent-employees-FTE-not-including-family-by-region.png)
![14.2.3 Does your farm have any seasonal employees by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.2.3-Does-your-farm-have-any-seasonal-employees-by-region.png)
![14.2.4 Number of seasonal labourers during peak season by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.2.4-Number-of-seasonal-labourers-during-peak-season-by-region.png)
![14.2.5 Ease finding qualified employees labourers contractors by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/14__FitMaxWzE1LDE1XQ.2.5-Ease-finding-qualified-employees-labourers-contractors-by-region.png)
Demographics, education and community
![15.1.1 Age by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.1.1-Age-by-operation.png)
![15.1.2 Ethnicity by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.1.2-Ethnicity-by-operation.png)
![15.1.3 Gender of respondent by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.1.3-Gender-of-respondent-by-operation.png)
![15.1.4 Age by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.1.4-Age-by-region.png)
![15.1.5 Ethnicity by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.1.5-Ethnicity-by-region.png)
![15.1.6 Gender of respondent by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.1.6-Gender-of-respondent-by-region.png)
![15.2.1 Years of experience by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.2.1-Years-of-experience-by-operation.png)
![15.2.2 Generations family has farmed in NZ by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.2.2-Generations-family-has-farmed-in-NZ-by-operation.png)
![15.2.3 Years of experience by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.2.3-Years-of-experience-by-region.png)
![15.2.4 Generations family has farmed in NZ by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.2.4-Generations-family-has-farmed-in-NZ-by-region.png)
![15.3.1 Highest education level completed by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.3.1-Highest-education-level-completed-by-operation.png)
![15.3.2 Undertaken upskilling or training in last 2 years by operation Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.3.2-Undertaken-upskilling-or-training-in-last-2-years-by-operation.png)
![15.3.3 Highest education level completed by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.3.3-Highest-education-level-completed-by-region.png)
![15.3.4 Undertaken upskilling or training in last 2 years by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.3.4-Undertaken-upskilling-or-training-in-last-2-years-by-region.png)
![15.3.5 Community involvement Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/15__FitMaxWzE1LDE1XQ.3.5-Community-involvement.png)
Lifestyle farming
![17.1.1 Activities undertaken on the lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.1.1-Activities-undertaken-on-the-lifestyle-farm.png)
![17.1.2 Size of lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.1.2-Size-of-lifestyle-farm.png)
![17.1.3 Activities undertaken on the lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.1.3-Activities-undertaken-on-the-lifestyle-farm.png)
![17.1.4 Activities undertaken on the lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.1.4-Activities-undertaken-on-the-lifestyle-farm.png)
![17.2.1.1 Total size of wetlands on your lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.1.1-Total-size-of-wetlands-on-your-lifestyle-farm.png)
![17.2.1.2 Management of wetlands on the lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.1.2-Management-of-wetlands-on-the-lifestyle-farm.png)
![17.2.1.3 Benefits of wetlands on the lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.1.3-Benefits-of-wetlands-on-the-lifestyle-farm.png)
![17.2.2.1 Description of fenced waterways on lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.2.1-Description-of-fenced-waterways-on-lifestyle-farm.png)
![17.2.2.2 Percent of large streams fenced on your lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.2.2-Percent-of-large-streams-fenced-on-your-lifestyle-farm.png)
![17.2.2.3 Intend to fence large waterways on lifestyle farm in next 2 years Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.2.3-Intend-to-fence-large-waterways-on-lifestyle-farm-in-next-2-years.png)
![17.2.3.1 Is the lifestyle farmer fully prepared to take risks Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.3.1-Is-the-lifestyle-farmer-fully-prepared-to-take-risks.png)
![17.2.3.2 The lifestyle farmer is always ones of the first to try something new Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.3.2-The-lifestyle-farmer-is-always-ones-of-the-first-to-try-something-new.png)
![17.2.3.3 The lifestyle farmer prefers to leave experimenting with new ideas to someone else Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.3.3-The-lifestyle-farmer-prefers-to-leave-experimenting-with-new-ideas-to-someone-else.png)
![17.2.3.4 After seeing new practices successfully demonstrated the lifestyle farmer is more likely to adopt Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.2.3.4-After-seeing-new-practices-successfully-demonstrated-the-lifestyle-farmer-is-more-likely-to-adopt.png)
![17.3.1 Met with individuals to discuss lifestyle farming during the past 12 months Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.3.1-Met-with-individuals-to-discuss-lifestyle-farming-during-the-past-12-months.png)
![17.3.2 Network size Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.3.2-Network-size-Lifestyle-farming.png)
![17.3.3 Network influence Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.3.3-Network-influence-Lifestyle-farming.png)
![17.3.4 Support for lifestyle farming provided by regional councils Credibility Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.3.4-Support-for-lifestyle-farming-provided-by-regional-councils-Credibility.png)
![17.3.5 Support for lifestyle farming provided by regional councils Relevance Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.3.5-Support-for-lifestyle-farming-provided-by-regional-councils-Relevance.png)
![17.3.6 Support for lifestyle farming provided by regional councils Fairness Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.3.6-Support-for-lifestyle-farming-provided-by-regional-councils-Fairness.png)
![17.4.1 Animals considered to be pests on the lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.4.1-Animals-considered-to-be-pests-on-the-lifestyle-farm.png)
![17.4.2 Animals controlled on the lifestyle farm Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.4.2-Animals-controlled-on-the-lifestyle-farm.png)
![17.4.3 Primary reason for controlling pests on the lifestyle farm by region Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.4.3-Primary-reason-for-controlling-pests-on-the-lifestyle-farm-by-region.png)
![17.4.4 Pine or fir trees established outside plantations Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.4.4-Pine-or-fir-trees-established-outside-plantations-Lifestyle-farming.png)
![17.4.5 Perceptions of pine or fir trees establishing Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.4.5-Perceptions-of-pine-or-fir-trees-establishing-Lifestyle-farming.png)
![17.4.6 Responsible for controlling wilding conifers Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.4.6-Responsible-for-controlling-wilding-conifers-Lifestyle-farming.png)
![17.5.1.1 The lifestyle farmers values and management practices are similar to those of other farers Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.1.1-The-lifestyle-farmers-values-and-management-practices-are-similar-to-those-of-other-farers.png)
![17.5.1.2 The lifestyle farmers farms out of commitment to family tradition Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.1.2-The-lifestyle-farmers-farms-out-of-commitment-to-family-tradition.png)
![17.5.1.3 The lifestyle farmers family expects the farm to be managed in an environmentally friendly way Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.1.3-The-lifestyle-farmers-family-expects-the-farm-to-be-managed-in-an-environmentally-friendly-way.png)
![17.5.1.4 The farming community expects the lifestyle farm to be managed in an environmentally friendly way Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.1.4-The-farming-community-expects-the-lifestyle-farm-to-be-managed-in-an-environmentally-friendly-way.png)
![17.5.1.5 The NZ public expects the lifestyle farm to be managed in an environmentally friendly way Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.1.5-The-NZ-public-expects-the-lifestyle-farm-to-be-managed-in-an-environmentally-friendly-way.png)
![17.5.1.6 The lifestyle farmer believes that it is important to maintain the recreational use of waterways Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.1.6-The-lifestyle-farmer-believes-that-it-is-important-to-maintain-the-recreational-use-of-waterways.png)
![17.5.1.7 The lifestyle farmer believes that the right to hunt on public land should be maintained Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.1.7-The-lifestyle-farmer-believes-that-the-right-to-hunt-on-public-land-should-be-maintained.png)
![17.5.2.1 The lifestyle farmer believes that DoC should protect habitat for native plants and animals on public land Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.2.1-The-lifestyle-farmer-believes-that-DoC-should-protect-habitat-for-native-plants-and-animals-on-public-land.png)
![17.5.2.2 The lifestyle farmer believes that private land owners should protect habitat for native plants and animals on private land Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.2.2-The-lifestyle-farmer-believes-that-private-land-owners-should-protect-habitat-for-native-plants-and-animals-on-private-land.png)
![17.5.2.3 Have you entered into a covenant to permanently protect all or part of your land Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.2.3-Have-you-entered-into-a-covenant-to-permanently-protect-all-or-part-of-your-land.png)
![17.5.2.4 Reason for not protecting indigenous habitat with a covenant Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.5.2.4-Reason-for-not-protecting-indigenous-habitat-with-a-covenant-Lifestyle-farming.png)
![17.6.1 Gender of respondent Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.6.1-Gender-of-respondent-Lifestyle-farming.png)
![17.6.2 Ethnicity of respondent Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.6.2-Ethnicity-of-respondent-Lifestyle-farming.png)
![17.6.3 Age of respondent Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.6.3-Age-of-respondent-Lifestyle-farming.png)
![17.6.4 Highest education level completed Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.6.4-Highest-education-level-completed-Lifestyle-farming.png)
![17.6.5 Undertaken upskilling or training in last 2 years Lifestyle farming Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.6.5-Undertaken-upskilling-or-training-in-last-2-years-Lifestyle-farming.png)
![17.7.1 Lifestyle farming Opportunities Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.7.1-Lifestyle-farming-Opportunities.png)
![17.7.2 Lifestyle farming Challenges Image](/assets/Discover-Our-Research/Environment/Society-culture-policy/SRDM/2015/17__FitMaxWzE1LDE1XQ.7.2-Lifestyle-farming-Challenges.png)
Enquiries
If you would like to discuss how Manaaki Whenua - Landcare Research can help your organisation gain insights from the Survey of Rural Decision Makers, please contact:
Joanne Dow
Principal Engagement Advisor
dowj@landcareresearch.co.nz
04 382 6641